Koko Analytics vs dJAX DMP Manager: What are the differences?

What is Koko Analytics? Self-hosted, privacy-friendly and open-source analytics for WordPress. It is an open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy. Stats will be collected right away after you install and activate the plugin.

What is dJAX DMP Manager? Manage all customer data and build custom segments dedicated to your upcoming campaigns. It makes it easy to manage all customer data and build custom segments dedicated to your upcoming campaigns. Segregate your customers based on specific products, markets or attributes and deliver tailored adverts.

Koko Analytics and dJAX DMP Manager belong to "Customer Analytics" category of the tech stack.

Some of the features offered by Koko Analytics are:

• No external services. Data is yours and yours alone
• No personal information or anything visitor specific is tracked
• Blazingly fast. Handles thousands of daily visitors or sudden bursts of traffic without breaking a sweat

On the other hand, dJAX DMP Manager provides the following key features:

• Data collection
• Audience segmentation
• Pixel tracking

Koko Analytics is an open source tool with 210 GitHub stars and 6 GitHub forks. Here's a link to Koko Analytics's open source repository on GitHub.