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Google AdSense vs Google AdMob: What are the differences?

Google AdSense: A program that allows bloggers and website owners to make money by displaying Google ads. It is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience; Google AdMob: *Monetize and promote your app *. It makes earning revenue easy with in-app ads, actionable insights, and powerful, easy-to-use tools that grow your app business. Wherever you are, whatever your app can do, it can help you grow lasting revenue.

Google AdSense and Google AdMob can be primarily classified as "Advertising" tools.

Some of the features offered by Google AdSense are:

  • Earn money from your site
  • Optimize the size of your ad units to automatically fit desktop or mobile, meaning there's more chance they'll be seen and clicked
  • Add one piece of code to your site and Google will automatically show ads tailored to your site's layout, saving you time making changes to ad code

On the other hand, Google AdMob provides the following key features:

  • Automated tools
  • High-performing ad formats
  • Smarter tech, more revenue
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Cons of Google AdMob
Cons of Google AdSense
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      Plenty installs but low on actual users

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    What companies use Google AdMob?
    What companies use Google AdSense?
    See which teams inside your own company are using Google AdMob or Google AdSense.
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    What tools integrate with Google AdMob?
    What tools integrate with Google AdSense?
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      What are some alternatives to Google AdMob and Google AdSense?
      Facebook Ads
      It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
      Google Ads
      An online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.
      Quantcast
      It is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.
      Outbrain
      It is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader.
      Sizmek Ad Suite
      It is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.
      See all alternatives