SEMrush vs Moz: What are the differences?
SEMrush: All-in-one Marketing Toolkit for digital marketing professionals. SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research; Moz: SEO Software for Smarter Marketing. Best-in-class SEO software for every situation, from all-in-one SEO platform to tools for local SEO,
enterprise SERP analytics, and a powerful API.
SEMrush and Moz belong to "SEO as a Service" category of the tech stack.
Some of the features offered by SEMrush are:
- See competitors’ best keywords
- Discover new organic competitors
- Observe position changes of domains
On the other hand, Moz provides the following key features:
- Site audits
- Rank tracking
- Backlink analysis
MyBankTracker, Foretag, and Repperio are some of the popular companies that use SEMrush, whereas Moz is used by MonkeyLearn, Integrity, and Straight North. SEMrush has a broader approval, being mentioned in 16 company stacks & 6 developers stacks; compared to Moz, which is listed in 5 company stacks and 5 developer stacks.