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Mailjet vs Postmark: What are the differences?
# **Key Differences Between Mailjet and Postmark**
Mailjet and Postmark are both popular email service providers, but they have some key differences that set them apart.
1. **Delivery Speed**: Mailjet focuses on delivering high-volume email campaigns quickly and efficiently, while Postmark prioritizes transactional email delivery, ensuring that critical emails reach their destination promptly.
2. **Pricing Model**: Mailjet offers a range of pricing plans based on the number of emails sent, while Postmark charges based on the number of emails sent and tracked. This makes Mailjet more cost-effective for businesses sending large volumes of emails.
3. **Email Template Builder**: Mailjet provides a drag-and-drop email template builder for users to create visually appealing emails easily, whereas Postmark offers a more straightforward template design process, catering to users who prefer simplicity over customization.
4. **API Integration**: Postmark is known for its robust API integration capabilities, making it a popular choice for developers seeking a seamless integration with their applications, while Mailjet also offers API features but may not be as developer-friendly as Postmark.
5. **Analytics and Reporting**: Mailjet provides comprehensive analytics and reporting tools to track email performance, engagement rates, and more, while Postmark offers more basic reporting features focused on delivery metrics and bounce rates.
6. **Customer Support**: Both Mailjet and Postmark offer customer support options, but Mailjet provides support through phone, email, and chat, while Postmark's support is primarily email-based, which could affect response times for urgent issues.
In Summary, Mailjet and Postmark have distinct differences in delivery speed, pricing model, email template builder, API integration, analytics and reporting, and customer support, catering to different user preferences and needs in the email marketing industry.
We chose Postmark as our transactional email service for several reasons:
Laser-focus (at the time) on transactional email - their success/speed/reliability with delivering transactional email is amazing. Note, they have now branched out and offer marketing/broadcast email services too.
Developer-friendly - Awesome docs and resources. Their Rail gem integrates directly with ActionMailer so nearly all of our code worked without changes.
Servers - You can set up "Servers" for different mail streams/workflows to keep things separate and easy to review.
Bootstrapped - Wildbit (who makes Postmark) is bootstrapped just like the Friendliest.app and they offer a service credit to other bootstrapped startups.
Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.
We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.
We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds
We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links
We always know how many of our onboarding emails are being opened which helps us improve them
Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.
To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.
While building our authentication system, we originally picked Mailgun. However, emails took minutes to arrive and some of them didn't get delivered - or got delivered to spam.
We started looking for a new provider, and settled on Postmark. We love that they track time-to-inbox, it makes me feel they really care about going above and beyond to provide a good service.
Pros of Mailjet
- Simple7
- Cheap6
- Reliable2
- Setup1
- Integrates with Zapier1
- outsourcing1
Pros of Postmark
- Simple18
- Great analytics10
- Email, done right8
- Easy setup5
- Heroku Add-on5
- Can review sent messages2
- Very inexpensive1
- Exceptional support1
- Pay per message1
- Great support1
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Cons of Mailjet
- Support does not respond1
- Support is a joke1
Cons of Postmark
- No 24x7 support1
