Taboola vs Google AdSense: What are the differences?

What is Taboola? A discovery platform connecting people around the world with content they may like but never knew existed. Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.

What is Google AdSense? A program that allows bloggers and website owners to make money by displaying Google ads. It is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.

Taboola and Google AdSense can be primarily classified as "Advertising" tools.

Some of the features offered by Taboola are:

• Segmentation & targeting
• Content filtering
• Content library

On the other hand, Google AdSense provides the following key features:

• Earn money from your site
• Optimize the size of your ad units to automatically fit desktop or mobile, meaning there's more chance they'll be seen and clicked
• Add one piece of code to your site and Google will automatically show ads tailored to your site's layout, saving you time making changes to ad code