Alternatives to mailparser.io

Back in 2014, I was given an opportunity to re-architect SmartZip Analytics platform, and flagship product: SmartTargeting. This is a SaaS software helping real estate professionals keeping up with their prospects and leads in a given neighborhood/territory, finding out (thanks to predictive analytics) who's the most likely to list/sell their home, and running cross-channel marketing automation against them: direct mail, online ads, email... The company also does provide Data APIs to Enterprise customers.

I had inherited years and years of technical debt and I knew things had to change radically. The first enabler to this was to make use of the cloud and go with AWS, so we would stop re-inventing the wheel, and build around managed/scalable services.

For the SaaS product, we kept on working with Rails as this was what my team had the most knowledge in. We've however broken up the monolith and decoupled the front-end application from the backend thanks to the use of Rails API so we'd get independently scalable micro-services from now on.

Our various applications could now be deployed using AWS Elastic Beanstalk so we wouldn't waste any more efforts writing time-consuming Capistrano deployment scripts for instance. Combined with Docker so our application would run within its own container, independently from the underlying host configuration.

Storage-wise, we went with Amazon S3 and ditched any pre-existing local or network storage people used to deal with in our legacy systems. On the database side: Amazon RDS / MySQL initially. Ultimately migrated to Amazon RDS for Aurora / MySQL when it got released. Once again, here you need a managed service your cloud provider handles for you.

Future improvements / technology decisions included:

Caching: Amazon ElastiCache / Memcached CDN: Amazon CloudFront Systems Integration: Segment / Zapier Data-warehousing: Amazon Redshift BI: Amazon Quicksight / Superset Search: Elasticsearch / Amazon Elasticsearch Service / Algolia Monitoring: New Relic

As our usage grows, patterns changed, and/or our business needs evolved, my role as Engineering Manager then Director of Engineering was also to ensure my team kept on learning and innovating, while delivering on business value.

One of these innovations was to get ourselves into Serverless : Adopting AWS Lambda was a big step forward. At the time, only available for Node.js (Not Ruby ) but a great way to handle cost efficiency, unpredictable traffic, sudden bursts of traffic... Ultimately you want the whole chain of services involved in a call to be serverless, and that's when we've started leveraging Amazon DynamoDB on these projects so they'd be fully scalable.

When starting a new company and building a new product w/ limited engineering we chose to optimize for expertise and rapid development, landing on Rails API, w/ AngularJS on the front.

The reality is that we're building a CRUD app, so we considered going w/ vanilla Rails MVC to optimize velocity early on (it may not be sexy, but it gets the job done). Instead, we opted to split the codebase to allow for a richer front-end experience, focus on skill specificity when hiring, and give us the flexibility to be consumed by multiple clients in the future.

We also considered .NET core or Node.js for the API layer, and React on the front-end, but our experiences dealing with mature Node APIs and the rapid-fire changes that comes with state management in React-land put us off, given our level of experience with those tools.

We're using GitHub and Trello to track issues and projects, and a plethora of other tools to help the operational team, like Zapier, MailChimp, Google Drive with some basic Vue.js & HTML5 apps for smaller internal-facing web projects.

Hi, We are looking to implement 2FA - so that users would be sent a Verification code over their Email and SMS to their phone.

We faced some limitations with Amazon SNS where we could either send the verification code to email OR to the phone number, while we want to send it to both.

We also are looking to make the 2FA more flexible by adding any other options later on.

What are the best alternatives to SNS for this use case and purpose? Looked at Twilio but want to explore other options before making a decision.

Would be great to know what the experience with Twilio has been, especially the limitations/issues with Twilio...

Appreciate any input from users of Twilio and others who have had similar use cases.

Searching for options for SMS that integrates with SiteLink and will allow personalization of text and tracking of both incoming/outgoing messages with reporting (Time, date, call#, etc) Have been looking at Twilio, and seems most leaning toward this. Are there any other options known that integrate into SiteLink? Also looked at Clickatell.

At StackShare we were discussing how to increase the retention of our newly signed up users. We hypothesized that if we made certain changes to the emails in our on-boarding process we could increase our retention and activation of users.

We decided to use sendwithus because it offered us the ability to A/B test our transactional emails. We also utilized the sendwithus analytics dashboard to gain real time insight into the performance of our email campaigns. Furthermore sendwithus has a Rails gem that allowed us to easily integrate the product into our application. We were also able to integrate sendwithus with our SendGrid account. #ABTestingAnalytics #TransactionalEmail

Nexmo vs Twilio ?

Back in the early days at SmartZip Analytics, that evaluation had - for whatever reason - been made by Product Management. Some developers might have been consulted, but we hadn't made the final call and some key engineering aspects of it were omitted.

When revamping the platform, I made sure to flip the decision process how it should be. Business provided an input but Engineering lead the way and has the final say on all implementation matters. My engineers and I decided on re-evaluating the criteria and vendor selection. Not only did we need SMS support, but were we not thinking about #VoiceAndSms support as the use cases evolved.

Also, on an engineering standpoint, SDK mattered. Nexmo didn't have any. Twilio did. No-one would ever want to re-build from scratch integration layers vendors should naturally come up with and provide their customers with.

Twilio won on all fronts. Including costs and implementation timelines. No-one even noticed the vendor switch.

Many years later, Twilio demonstrated its position as a leader by holding conferences in the Bay Area, announcing features like Twilio Functions. Even acquired Authy which we also used for 2FA. Twilio's growth has been amazing. Its recent acquisition of SendGrid continues to show it.

We decided to use AWS Lambda for several serverless tasks such as

• Managing AWS backups
• Processing emails received on Amazon SES and stored to Amazon S3 and notified via Amazon SNS, so as to push a message on our Redis so our Sidekiq Rails workers can process inbound emails
• Pushing some relevant Amazon CloudWatch metrics and alarms to Slack

I would like to know how I can implement a transactional email, or if it is possible to do so, like Mailchimp, using Amazon SES. I want to have the flexibility of creating emails like MailChimp, with a bulk email sending capability. Is it as simple with AWS SES as it is with MailChimp? If so, then how can I implement that for my own product? Thanks!

We've moved our transactional email away from Mandrill to Mailgun. We had continued using Mandrill after Mailchimp deprecated the service awhile back, because the amount of credits we were offered essentially made it free.

However, following a couple weeks of frequent downtime and poor service transparency from Mandrill, we decided it was time to make the switch. It appears they no longer had any engineers with the ability to identify the core problems.

Mailgun has been more reliable, yet not as reliable as we expected. We still see issues a few times per week with the API failing when we attempt to make a call. The Reporting UI is way better.

We've moved our transactional email away from Mandrill to Mailgun. We had continued using Mandrill after Mailchimp deprecated the service awhile back, because the amount of credits we were offered essentially made it free.

However, following a couple weeks of frequent downtime and poor service transparency from Mandrill, we decided it was time to make the switch. It appears they no longer had any engineers with the ability to identify the core problems.

Mailgun has been more reliable, yet not as reliable as we expected. We still see issues a few times per week with the API failing when we attempt to make a call. The Reporting UI is way better.

Hi, I've noticed my Mandrill emails are being received fine but my Mailchimp emails, about 75% are going into junk mail. I was wondering is it possible I have missed some sort of integration or can I send my Mailchimp marketing emails via mandrill?

Need help to somehow reduce the number of my emails going into junk mail, can someone help?

We decided to use AWS Lambda for several serverless tasks such as

• Managing AWS backups
• Processing emails received on Amazon SES and stored to Amazon S3 and notified via Amazon SNS, so as to push a message on our Redis so our Sidekiq Rails workers can process inbound emails
• Pushing some relevant Amazon CloudWatch metrics and alarms to Slack

Hi, We are looking to implement 2FA - so that users would be sent a Verification code over their Email and SMS to their phone.

We faced some limitations with Amazon SNS where we could either send the verification code to email OR to the phone number, while we want to send it to both.

We also are looking to make the 2FA more flexible by adding any other options later on.

What are the best alternatives to SNS for this use case and purpose? Looked at Twilio but want to explore other options before making a decision.

Would be great to know what the experience with Twilio has been, especially the limitations/issues with Twilio...

Appreciate any input from users of Twilio and others who have had similar use cases.