I'm building a new process management tool. I decided to build with Rails as my backend, using Sidekiq for background jobs. I chose to work with these tools because I've worked with them before and know that they're able to get the job done. They may not be the sexiest tools, but they work and are reliable, which is what I was optimizing for. For data stores, I opted for PostgreSQL and Redis. Because I'm planning on offering dashboards, I wanted a SQL database instead of something like MongoDB that might work early on, but be difficult to use as soon as I want to facilitate aggregate queries.