Yesterday we moved away from using CloudFlare towards Amazon Route 53 for a few reasons. Although CloudFlare is a great platform, once you reach almost a 100% AWS Service integration, it makes it hard to still use CloudFlare in the stack. Also being able to use Aliases for DNS makes it faster because instead of doing a CNAME and an A record lookup, you will be able to receive the A records from the end services directly. We always loved working with CloudFlare , especially for DNS as we already used Amazon CloudFront for CDN. But having everything within AWS makes it "cleaner" when deploying automatically using AWS CloudFormation. All that aside, the main reason for moving towards Amazon Route 53 for DNS is the ability to do geolocation and latency based DNS responses. Doing this outside the AWS console would increase the complexity.