Google Optimize vs Optimizely

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Google Optimize

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Optimizely

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Google Optimize vs Optimizely: What are the differences?

## Introduction

1. **Pricing Model**: Google Optimize offers a free version with limited features, while Optimizely is a paid platform that offers more advanced functionalities with different pricing tiers.

2. **Ease of Use**: Google Optimize is straightforward and easy to use, especially for those familiar with Google Analytics, whereas Optimizely may have a steeper learning curve due to its more complex interface and features.

3. **Integration**: Google Optimize seamlessly integrates with Google Analytics, making it easy to track and analyze data, whereas Optimizely offers greater flexibility in integrating with various third-party tools and platforms.

4. **Testing Capabilities**: Google Optimize mainly focuses on A/B testing and basic personalization, while Optimizely provides more advanced testing options such as multivariate testing, mobile app testing, and server-side testing.

5. **Support and Documentation**: Google Optimize has a robust online community and documentation support, but Optimizely offers a more personalized level of support, including dedicated customer success managers for higher-tier plans.

6. **Targeting Options**: Google Optimize offers basic targeting options based on user behavior and certain criteria, while Optimizely provides more advanced targeting capabilities, including geotargeting, behavioral targeting, and audience segmentation.

In Summary, Google Optimize and Optimizely differ in terms of their pricing models, ease of use, integration capabilities, testing options, support and documentation, as well as targeting capabilities.
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Pros of Google Optimize
Pros of Optimizely
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    • 50
      Easy to setup, edit variants, & see results
    • 20
      Light weight
    • 16
      Best a/b testing solution
    • 14
      Integration with google analytics

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    What is Google Optimize?

    It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

    What is Optimizely?

    Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

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    What companies use Google Optimize?
    What companies use Optimizely?
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    What tools integrate with Google Optimize?
    What tools integrate with Optimizely?

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    What are some alternatives to Google Optimize and Optimizely?
    Visual Website Optimizer
    Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
    Optimize
    Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.
    Adobe Target
    A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
    VWO
    Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.
    AB Tasty
    It is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab.
    See all alternatives