Quantcast vs Imply: What are the differences?

Developers describe Quantcast as "A technology company specializing in real-time advertising and audience measurement". It is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising. On the other hand, Imply is detailed as "Provides a real-time analytics solution". It is a complete analytics platform built around Apache Druid While traditional business intelligence workflows focus on using static reports and dashboards, it provides rapid, dynamic access to streaming and batch data. Leverage the power of Druid to instantly create ad-hoc views on real-time and historical data and explain any pattern or anomaly..

Quantcast and Imply can be categorized as "Realtime Analytics" tools.

Some of the features offered by Quantcast are:

• Compete audience demographic analysis
• Measure audience trends and usage
• Measure audience for specific content

On the other hand, Imply provides the following key features:

• Collect all your event streams, logs, metrics, and telemetry data in one place, all in real-time
• Perform complex groupings, filterings, and aggregations on data at any scale
• Leverage full text search to find the exact subset of data you need to analyze