Amazon Mobile Analytics vs Google Analytics

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Amazon Mobile Analytics

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Google Analytics

125.7K
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Amazon Mobile Analytics vs Google Analytics: What are the differences?

Amazon Mobile Analytics and Google Analytics are both powerful tools that provide insights into user behavior and help businesses make data-driven decisions. While they serve a similar purpose, there are several key differences between the two.

  1. Data Collection Methods: Amazon Mobile Analytics tracks data from mobile apps, including events, user sessions, and custom metrics, by integrating the Amazon Mobile Analytics SDK into the app. On the other hand, Google Analytics primarily captures data from websites, using a tracking code placed on each page.

  2. Data Storage: Amazon Mobile Analytics stores data in the Amazon Web Services (AWS) cloud, ensuring scalability and reliability. In contrast, Google Analytics stores data on Google's servers.

  3. Data Retention: Amazon Mobile Analytics retains data for 25 months, allowing businesses to analyze historical trends and patterns over an extended period. In comparison, Google Analytics offers varying data retention options based on the type of account, with the maximum being 14 months for free accounts.

  4. Pricing Structure: Amazon Mobile Analytics offers a free tier that includes 100 million events per month, with additional charges for exceeding this limit. In contrast, Google Analytics offers a flexible pricing structure, with free and paid options depending on the level of functionality and support required.

  5. Integration with Ecosystem: Amazon Mobile Analytics seamlessly integrates with other Amazon Web Services, such as AWS Lambda and Amazon S3, enabling businesses to combine and analyze data from different sources within the ecosystem. Google Analytics, on the other hand, offers integrations with various Google marketing and advertising tools, such as Google Ads and Google Marketing Platform.

  6. Customization and Flexibility: Amazon Mobile Analytics provides limited customization options and is primarily designed for mobile apps. In contrast, Google Analytics offers more advanced customization features, including the ability to set up custom dimensions, metrics, and reports, making it suitable for both websites and mobile apps.

In summary, Amazon Mobile Analytics and Google Analytics differ in terms of data collection methods, storage, retention, pricing structure, integration with ecosystem, and customization options. These differences make them suitable for different use cases and business needs.

Decisions about Amazon Mobile Analytics and Google Analytics
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 18.6K views

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

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Pros of Amazon Mobile Analytics
Pros of Google Analytics
    Be the first to leave a pro
    • 1.5K
      Free
    • 926
      Easy setup
    • 890
      Data visualization
    • 698
      Real-time stats
    • 405
      Comprehensive feature set
    • 181
      Goals tracking
    • 154
      Powerful funnel conversion reporting
    • 138
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 14
      Updated regulary
    • 8
      Interactive Documentation
    • 3
      Google play
    • 2
      Industry Standard
    • 2
      Walkman music video playlist
    • 2
      Advanced ecommerce
    • 1
      Medium / Channel data split
    • 1
      Easy to integrate
    • 1
      Financial Management Challenges -2015h
    • 1
      Lifesaver
    • 1
      Irina

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    Cons of Amazon Mobile Analytics
    Cons of Google Analytics
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      • 11
        Confusing UX/UI
      • 8
        Super complex
      • 6
        Very hard to build out funnels
      • 4
        Poor web performance metrics
      • 3
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box

      Sign up to add or upvote consMake informed product decisions

      What is Amazon Mobile Analytics?

      You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Amazon Mobile Analytics?
      What companies use Google Analytics?
      See which teams inside your own company are using Amazon Mobile Analytics or Google Analytics.
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      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Amazon Mobile Analytics?
      What tools integrate with Google Analytics?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

      Google AnalyticsAmazon S3New Relic+25
      10
      6736
      GitHubPythonNode.js+47
      54
      72280
      GitHubGitSlack+30
      27
      18273
      JavaScriptGitHubGit+33
      20
      2080
      JavaScriptGitHubPython+42
      53
      21803
      What are some alternatives to Amazon Mobile Analytics and Google Analytics?
      Flurry
      More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.
      Amazon Pinpoint
      Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Amplitude
      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
      CleverTap
      We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
      See all alternatives