Overview

MessageBird

Stacks76

Followers132

Votes4

Braze

Stacks124

Followers105

Votes0

Braze vs MessageBird: What are the differences?

Integration Capabilities: Braze offers a wide range of integrations with various platforms and services, including CRM systems, analytics tools, and social media platforms. On the other hand, MessageBird focuses more on providing seamless integration with communication channels and services, such as SMS, voice, and chat. While both platforms offer integration capabilities, their primary focus differs, with Braze emphasizing overall marketing integrations and MessageBird focused on communication channels.
Messaging Channels: Braze supports a variety of messaging channels, including email, push notifications, in-app messages, and web push. Additionally, Braze also provides channels like SMS and MMS, albeit with limited functionality. MessageBird, on the other hand, specializes in providing communication channels like SMS, voice, and chat. While Braze covers a broader range of messaging channels, MessageBird offers more comprehensive and feature-rich options for communication-specific channels.
Automation and Personalization: Braze provides advanced automation and personalization capabilities by leveraging customer data and user behavior. It enables marketers to create tailored customer journeys and deliver relevant messages across multiple channels. MessageBird, as a communication platform, focuses on enabling personalized communication experiences, such as two-way SMS conversations and voice-based interactions. While both platforms offer automation and personalization, their approach and emphasis differ, with Braze targeting marketing use cases and MessageBird emphasizing personalized communication.
Analytics and Reporting: Braze offers robust analytics and reporting features to help marketers measure the effectiveness of their campaigns, track user engagement, and gain insights into customer behavior. It provides detailed reporting dashboards with various metrics to monitor campaign performance. MessageBird, while providing some analytics capabilities, primarily focuses on providing real-time reporting for communication channels like SMS and voice. Braze's analytics and reporting capabilities are more comprehensive and suitable for overall marketing analysis, while MessageBird specializes in communication-specific reporting.
Customer Support and Onboarding: Braze offers extensive customer support and onboarding resources, including dedicated account managers, help documentation, and online training courses. It provides personalized support to ensure that customers have a smooth onboarding experience. MessageBird also offers customer support, but its assistance mainly focuses on technical aspects, troubleshooting, and ensuring smooth communication channel operations. Braze's customer support and onboarding resources are more comprehensive and encompass various aspects of marketing and campaign management.
Pricing Model: Braze follows a subscription-based pricing model, where the cost is determined based on factors such as the number of users, features required, and the volume of messages sent. MessageBird, on the other hand, follows a usage-based pricing model, where customers pay for the actual number of messages, voice minutes, or chat interactions they utilize. This difference in pricing models allows customers to choose a model that best aligns with their specific needs and usage patterns.

In summary, Braze is a comprehensive marketing platform that offers integration capabilities, supports multiple messaging channels, provides automation and personalization features, extensive analytics and reporting capabilities, and offers customer support and onboarding resources. MessageBird, on the other hand, specializes in providing communication channels, focuses on personalized communication experiences, offers limited analytics and reporting primarily for communication channels, provides technical customer support, and follows a usage-based pricing model.

Advice on MessageBird, Braze

Finch

Ops at SLS

Jul 23, 2020

Needs adviceon

Salesforce Sales Cloud

Salesforce

Hey! We need an omnichannel inbox that's housed within Salesforce Sales Cloud that makes it super easy for our reps to respond to inbound communication (needs: clean inbox, provides historical context, etc.). We're a high-volume call center, and we get a ton of incoming SMS and email every day. We'd love a solution that lets us view all of that in one place — ideally Salesforce, as that's where our reps work, and we want to avoid needing them to switch between windows. Thanks!

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Comments

Detailed Comparison

MessageBird	Braze
At MessageBird we believe that communicating with a business should feel as natural as communicating with a friend. That's why our SMS, Voice and Conversations APIs continue to revolutionize company-customer interactions.	Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.
<b>SMS API</b>: Carrier Route Optimization, Auto Concatenation, Global Compliance Engine, Alphanumeric Sender ID, Two-Way Messaging Enabled, Real-Time Reporting; <b>Voice API</b>: Cloud IVR, Number Masking, TTS, Transcriptions, Call Recording & Transfer, Custom Caller ID, Real-Time Reporting; <b>Programmable Conversations API</b>: Contact Data Enrichment, Message Channel Fallback, Merging OTT Channels, Omni-Channel API; <b>Verify API</b>: Pin Generation, Delivery (Flash, SMS, TTS); <b>Flow Builder</b>: No-code solution, Drag and drop, Templates, Cross-Channel functionalities;	-
Statistics
Stacks 76	Stacks 124
Followers 132	Followers 105
Votes 4	Votes 0
Pros & Cons
Pros 1 Powerful 1 Low Cost of entry 1 Quality 1 User friendly	No community feedback yet
Integrations
Magento Front Smooch Zapier IFTTT Zendesk	No integrations available

What are some alternatives to MessageBird, Braze?

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Nexmo

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Plivo

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Agora

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OpenTok

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Pimcore

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ClickSend SMS

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