We use Jest because when we rebooted our "front end" stack earlier last year, we need to have a testing solution (we didn't have any front-end tests before that!). Jest is fast and convenient and it has plenty of community support behind it. It let's us run our unit tests with Enzyme and snapshot tests.

This is an area that we are constantly reviewing to see what can be improved, both in terms of developer needs, accuracy, test maintainability, and coverage.

I'm currently exploring using React Storybook to be the record of snapshot tests and using some online services, such as Happo.io and Percy in our CI pipeline.