New Relic's value to me is the ability to see how end users perceive the application. Kibana is going to be limited to what is sent to it. The value to larger companies is paying New Relic to package up knowledge on what are typical trigger values. If you your scope is small, not a global website for example, and your key outage risks are local events then Kibana would be a low cost solution but you may be the sole provider of configuration logic.
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