Product Manager at Wooclap·
Needs advice

Hi StackSharers, your help is dearly needed as we're making a move to which we will commit for the next few years.

Problem: As our Marketing team gets growing needs to publish content fast and autonomously, we're trying to add a CMS to our stack.


  • This CMS should have fairly advanced marketing features: either natively built, and/or be open source, so we can either find third parties' plugins suiting our needs or build our own plugins homebrew.

  • "Advanced marketing features" like these: Non-devs should be able to handle content autonomously, Should have a non-dev friendly interface, should allow creating a library of reusable components/modules, should show the preview before publishing, should have a calendar with all publications, should show the history/tracking, should allow collaborating (Google Docs like), should display characters limit optimized for SEO.

Solution: We're considering an SSG + Headless CMS combination. We're fairly confident for the SSG (Gatsby), but we're still uncertain which CMS we should choose.

7 upvotes·62.1K views
Replies (3)
Independent IT Consultant, CEO at KBWEB Consult·

Hi Kamil, Have you considered Adobe Experience Manager (AEM)? It is not completely open-source but is built on top of many open source modules - like Apache Sling, Apache Felix, has a great deal of open-sourced core components, supports SPA - React and Angular Recently and can be deployed as a cloud service. Good luck in your search!

3 upvotes·41.4K views

Of all the content management systems out there, contentful seems to be the most flexible. It consist of an user interface with an API a front end app can retrieve data from.

It makes no assumptions about how your data is presented or structured, and you can form any kind of content in the interface. Architectural portfolio with square footage attributes? Check. Carousel section on a page? Check. A blog? No problem. Entire landing pages consisting of sections that have child items in them and attributes for each child? Not an issue. Image hosting / cdn and resizing? No problem. Character limits? Widely supported. Multilingual? Easy peasy

There are two parts of the interface. Content types and content items. Content types is just a definition of how a content item is structured, you can add fields such as title, unique id, image, rich text, lists of child content items, etc. And then the API will just return a list of content items in JSON array or object format.

There is service integration with common apps, or data sources.

Because it’s just an API call, you can use literally any tech stack with it. It won’t stop you from using MySQL or any other technology alongside it. No messing about compilation, Java, maven, like with AEM. No being constrained to the CMS’s programming language or hosting environment like with Wordpress (to an extent, wp has an API too). You can integrate it with any app, whether it be serverless, on a vm, or inside a docker container.

Downside is the front end is really up to you. It’s just a cms for structuring your data. No preview though. How you present it is not handled by contentful. It is it’s greatest strength and not a weakness though

4 upvotes·39.5K views
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Avatar of Krassimir Boyanov

Krassimir Boyanov

Independent IT Consultant, CEO at KBWEB Consult