Server side

We decided to use Python for our backend because it is one of the industry standard languages for data analysis and machine learning. It also has a lot of support due to its large user base.

Web Server: We chose Flask because we want to keep our machine learning / data analysis and the web server in the same language. Flask is easy to use and we all have experience with it. Postman will be used for creating and testing APIs due to its convenience.
Machine Learning: We decided to go with PyTorch for machine learning since it is one of the most popular libraries. It is also known to have an easier learning curve than other popular libraries such as Tensorflow. This is important because our team lacks ML experience and learning the tool as fast as possible would increase productivity.
Data Analysis: Some common Python libraries will be used to analyze our data. These include NumPy, Pandas , and matplotlib. These tools combined will help us learn the properties and characteristics of our data. Jupyter notebook will be used to help organize the data analysis process, and improve the code readability.

Client side

UI: We decided to use React for the UI because it helps organize the data and variables of the application into components, making it very convenient to maintain our dashboard. Since React is one of the most popular front end frameworks right now, there will be a lot of support for it as well as a lot of potential new hires that are familiar with the framework. CSS 3 and HTML5 will be used for the basic styling and structure of the web app, as they are the most widely used front end languages.
State Management: We decided to use Redux to manage the state of the application since it works naturally to React. Our team also already has experience working with Redux which gave it a slight edge over the other state management libraries.
Data Visualization: We decided to use the React-based library Victory to visualize the data. They have very user friendly documentation on their official website which we find easy to learn from.

Cache

Caching: We decided between Redis and memcached because they are two of the most popular open-source cache engines. We ultimately decided to use Redis to improve our web app performance mainly due to the extra functionalities it provides such as fine-tuning cache contents and durability.

Database

Database: We decided to use a NoSQL database over a relational database because of its flexibility from not having a predefined schema. The user behavior analytics has to be flexible since the data we plan to store may change frequently. We decided on MongoDB because it is lightweight and we can easily host the database with MongoDB Atlas . Everyone on our team also has experience working with MongoDB.

Infrastructure

Deployment: We decided to use Heroku over AWS, Azure, Google Cloud because it is free. Although there are advantages to the other cloud services, Heroku makes the most sense to our team because our primary goal is to build an MVP.

Other Tools

Communication Slack will be used as the primary source of communication. It provides all the features needed for basic discussions. In terms of more interactive meetings, Zoom will be used for its video calls and screen sharing capabilities.
Source Control The project will be stored on GitHub and all code changes will be done though pull requests. This will help us keep the codebase clean and make it easy to revert changes when we need to.

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