Alternatives to Campaign Monitor

As a small startup we are very conscious about picking up the tools we use to run the project. After suffering with a mess of using at the same time Trello , Slack , Telegram and what not, we arrived at a small set of tools that cover all our current needs. For product management, file sharing, team communication etc we chose Basecamp and couldn't be more happy about it. For Customer Support and Sales Intercom works amazingly well. We are using MailChimp for email marketing since over 4 years and it still covers all our needs. Then on payment side combination of Stripe and Octobat helps us to process all the payments and generate compliant invoices. On techie side we use Rollbar and GitLab (for both code and CI). For corporate email we picked G Suite. That all costs us in total around 300$ a month, which is quite okay.

When starting a new company and building a new product w/ limited engineering we chose to optimize for expertise and rapid development, landing on Rails API, w/ AngularJS on the front.

The reality is that we're building a CRUD app, so we considered going w/ vanilla Rails MVC to optimize velocity early on (it may not be sexy, but it gets the job done). Instead, we opted to split the codebase to allow for a richer front-end experience, focus on skill specificity when hiring, and give us the flexibility to be consumed by multiple clients in the future.

We also considered .NET core or Node.js for the API layer, and React on the front-end, but our experiences dealing with mature Node APIs and the rapid-fire changes that comes with state management in React-land put us off, given our level of experience with those tools.

We're using GitHub and Trello to track issues and projects, and a plethora of other tools to help the operational team, like Zapier, MailChimp, Google Drive with some basic Vue.js & HTML5 apps for smaller internal-facing web projects.

Repost

Overview: To put it simply, we plan to use the MERN stack to build our web application. MongoDB will be used as our primary database. We will use ExpressJS alongside Node.js to set up our API endpoints. Additionally, we plan to use React to build our SPA on the client side and use Redis on the server side as our primary caching solution. Initially, while working on the project, we plan to deploy our server and client both on Heroku . However, Heroku is very limited and we will need the benefits of an Infrastructure as a Service so we will use Amazon EC2 to later deploy our final version of the application.

Serverside: nodemon will allow us to automatically restart a running instance of our node app when files changes take place. We decided to use MongoDB because it is a non relational database which uses the Document Object Model. This allows a lot of flexibility as compared to a RDMS like SQL which requires a very structural model of data that does not change too much. Another strength of MongoDB is its ease in scalability. We will use Mongoose along side MongoDB to model our application data. Additionally, we will host our MongoDB cluster remotely on MongoDB Atlas. Bcrypt will be used to encrypt user passwords that will be stored in the DB. This is to avoid the risks of storing plain text passwords. Moreover, we will use Cloudinary to store images uploaded by the user. We will also use the Twilio SendGrid API to enable automated emails sent by our application. To protect private API endpoints, we will use JSON Web Token and Passport. Also, PayPal will be used as a payment gateway to accept payments from users.

Client Side: As mentioned earlier, we will use React to build our SPA. React uses a virtual DOM which is very efficient in rendering a page. Also React will allow us to reuse components. Furthermore, it is very popular and there is a large community that uses React so it can be helpful if we run into issues. We also plan to make a cross platform mobile application later and using React will allow us to reuse a lot of our code with React Native. Redux will be used to manage state. Redux works great with React and will help us manage a global state in the app and avoid the complications of each component having its own state. Additionally, we will use Bootstrap components and custom CSS to style our app.

Other: Git will be used for version control. During the later stages of our project, we will use Google Analytics to collect useful data regarding user interactions. Moreover, Slack will be our primary communication tool. Also, we will use Visual Studio Code as our primary code editor because it is very light weight and has a wide variety of extensions that will boost productivity. Postman will be used to interact with and debug our API endpoints.

Overview: To put it simply, we plan to use the MERN stack to build our web application. MongoDB will be used as our primary database. We will use ExpressJS alongside Node.js to set up our API endpoints. Additionally, we plan to use React to build our SPA on the client side and use Redis on the server side as our primary caching solution. Initially, while working on the project, we plan to deploy our server and client both on Heroku. However, Heroku is very limited and we will need the benefits of an Infrastructure as a Service so we will use Amazon EC2 to later deploy our final version of the application.

Serverside: nodemon will allow us to automatically restart a running instance of our node app when files changes take place. We decided to use MongoDB because it is a non relational database which uses the Document Object Model. This allows a lot of flexibility as compared to a RDMS like SQL which requires a very structural model of data that does not change too much. Another strength of MongoDB is its ease in scalability. We will use Mongoose along side MongoDB to model our application data. Additionally, we will host our MongoDB cluster remotely on MongoDB Atlas. Bcrypt will be used to encrypt user passwords that will be stored in the DB. This is to avoid the risks of storing plain text passwords. Moreover, we will use Cloudinary to store images uploaded by the user. We will also use the Twilio SendGrid API to enable automated emails sent by our application. To protect private API endpoints, we will use JSON Web Token and Passport. Also, PayPal will be used as a payment gateway to accept payments from users.

Client Side: As mentioned earlier, we will use React to build our SPA. React uses a virtual DOM which is very efficient in rendering a page. Also React will allow us to reuse components. Furthermore, it is very popular and there is a large community that uses React so it can be helpful if we run into issues. We also plan to make a cross platform mobile application later and using React will allow us to reuse a lot of our code with React Native. Redux will be used to manage state. Redux works great with React and will help us manage a global state in the app and avoid the complications of each component having its own state. Additionally, we will use Bootstrap components and custom CSS to style our app.

Other: Git will be used for version control. During the later stages of our project, we will use Google Analytics to collect useful data regarding user interactions. Moreover, Slack will be our primary communication tool. Also, we will use Visual Studio Code as our primary code editor because it is very light weight and has a wide variety of extensions that will boost productivity. Postman will be used to interact with and debug our API endpoints.

We are considering whether to use Salesforce Marketing Cloud or integrate ActiveCampaign into the Salesforce Sales and Service module.

Looking for the best CRM choice for an early-stage tech company selling through product-led growth to medium and big companies. Don't know if Salesforce or HubSpot are too rigid for PGL and expensive. I also had an experience of companies outgrowing Pipedrive pretty fast

Comparing HubSpot and Freshsales, not sure which to choose. Company and contact information is shareable among tech and sales teams allowing both parties to upkeep customers' contact details. Capturing leads from social media and system assigning to sales or having the option to manual assign. Sales follow up with sales activities. Once deal, technical involve to follow up regular customer visits, support ticketing, training, remind customers to renew licenses, work on projects and etc. Require a single platform to share a calendar to understand internal team activities and customer activities.