Optimizely

A Story by
Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization

What is Optimizely?

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Optimizely is a tool in the A/B Testing Analytics category of a tech stack.

Who is using it?

3248 companies use Optimizely in their tech stacks, including Uber, Spotify, and Udemy.

Uber

Spotify

Udemy

Slack

Nubank

The New York Times

Accenture

CircleCI

DoorDash

Asana

Canva

Salesforce

Why developers like Optimizely

Easy to setup, edit variants, & see results
Light weight
Best a/b testing solution
Integration with google analytics