Ok, so first - AWS Copilot is CloudFormation under the hood, but the way it works results in you not thinking about CFN anymore. AWS found the right balance with Copilot - it's insanely simple to setup production-ready multi-account environment with many services inside, with CI/CD out of the box etc etc. It's pretty new, but even now it was enough to launch Transcripto, which uses may be a dozen of different AWS services, all bound together by Copilot.